How It Works
While everyone likes free prizes, most people think there is bound to be a catch (which is often true), but with Swagbucks there isn’t! So, how can Swagbucks give away free gift cards?
There are several different ways that they can do this, and it all depends on how you earn your points called SB. One main way is through advertising. When you search, watch a video, or view their site, you will see advertisements displayed. Swagbucks gets paid when these ads are shown or clicked on. They then share this profit with you in the form of SB. When taking surveys or doing tasks, these are generally through an outside company that pays Swagbucks to find individuals to take the survey, and you earn SB from taking the survey. Finally, with shopping it is through affiliated marketing, a business model where companies (i.e. online stores) pay someone a commission for referring sales. In this case, that someone is Swagbucks and they share a certain percent of that commission with you, the user.
So, instead of keeping all their profit from advertising, affiliated marking, and such, Swagbucks shares it with users. It’s a win-win situation for both sides. Swagbucks makes a profit, you get rewarded, and you keep coming back to use Swagbucks! (and then you get rewarded again and can earn free gift cards!)
To read more about sponsored results in searches from Swagbucks, click here.